Chapéus de Palha is a São Paulo-based direct response firm operating at the intersection of paid media, creative production, and conversion infrastructure — running campaigns end-to-end for consumer brands across global markets.
— Limited engagements / Q2 2026
— Two-day response time
We operate as a single accountable team across paid media, creative, conversion, and analytics. The work is integrated by design — not coordinated across vendors after the fact.
Full-funnel campaign management across auction-based platforms, structured for compounding learning and disciplined CPA targets — not for impressions.
In-house studio developing the assets that actually move performance numbers — written, recorded, and tested as part of the acquisition system, not separate from it.
Landing page architecture and on-page testing — turning paid traffic into measurable revenue without leaking demand.
Tracking infrastructure and attribution modeling built to support real decisions — not dashboards that look busy.
The discipline that runs across the other four — diagnosing the offer, sizing the market, and deciding where the next dollar goes.
Most agency relationships stall between strategy decks and execution. Ours doesn't. The work happens in four overlapping phases — none of them theoretical.
We audit the existing funnel, the unit economics, the historical campaign data, and the offer itself. The diagnosis comes before any media plan.
Creative assets are produced and infrastructure is stood up — tracking, attribution, landing pages, ad accounts, and creative variants in parallel.
A controlled launch prioritizes learning over spend. We size up variants that prove out and cut what does not — quickly, without sentiment.
Winning campaigns get budget expansion, geographic rollout, and creative iteration. The point is durability of performance — not a spike that fades.
A duly registered Brazilian firm operating under the legal framework of the Federative Republic of Brazil. Full corporate details below for partners, payment processors, and regulatory review.
R. Cel. José Eusébio, 95
Casa 13 · Higienópolis
São Paulo / SP · Brazil
CEP 01.239-030
We take on a limited number of clients per quarter. If you operate a brand with a clear product and the appetite to invest in measurable acquisition — we should talk.
A short, candid email beats a long brief. Share the product, the audience, current campaigns, and what success looks like. We respond personally within two business days.
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